New Garrison Bros bourbon $160???

[weller_tex]

Look, I am as Texan as they come. In a state where Yankees from the Rust Belt have diluted the accent I still say Howdy as "Heidi" and say "nine" as "nighuun"..hell I won a prize in the third grade for drawing the Alamo. But I'll be &^%$43 if I will pay $160 for a 375ml bottle of 3 to 4 year old whiskey..even if it is made in Texas. Garrison has been spending too much ^%$ time with the East and West Coast wannabes in Austin (AKA t-sips to us Aggies). That's insane.

Before this is sent to PR@C the t-sips out there know I am just having a bit of fun..but seriously $160??

[squire]

I'll reply when I stop laughing.

[ATXWhiskey]

I saw the email and was blown away too. I really want to like Dan Garrison and his operation and I've been hopeful that some of the top notch distillate he held back and aged properly would blossom into something great but those prices are insane.

[squire]

Maybe he can get Parker to plug it.

[wadewood]

I love what Dan has done, but this is really pushing the price ceiling. Only 600 bottles; there are more foolish Texans than that and I'm sure he will sell out. More power to him if he can get that price. I will not be among them.

[redbear]

For Reference: http://blog.garrisonbros.com/2013/05/11/the-cowboy-rides-away/

I support the effort to do a cask strength bottling. That price is just Too Damn High.

[Flyfish]

For Reference: http://blog.garrisonbros.com/2013/05/11/the-cowboy-rides-away/

I support the effort to do a cask strength bottling. That price is just Too Damn High.

Don't you suppose the price of all their bourbon is a reflection of the lack of economies of scale? Divide huge start-up costs by a small number of bottles and you get a huge price per bottle. Not to mention that everything is bigger in TX. Have only tasted Garrison's in candies but notes from those who have would suggest that it is "all hat and no cattle." So far. Maybe better with some age on it.

[smokinjoe]

I trust their opinions when people who know say the GB people are good folks, and that they "are doing it right". If the market will bear these high prices, then more power to them. However, the GB whiskey I have tasted was absolute dreck...

[Wryguy]

That price is just Too Damn High.

For the second time this week I'm reminded of one of my all-time favorite NYC characters by a post on SB.com. Apparently it's not just a NYC problem: The Rent Is Too Damn High!

http://m.youtube.com/#/watch?v=rHEitsYJnmw&desktop_uri=%2Fwatch%3Fv%3DrHEitsYJnmw

[squire]

Oh, I don't care, if they can get their price more power to them. I'm just struck by the incongruity of a youngish not ready for prime time whisky in a half bottle being priced twice as much as a full bottle of something it should aspire to be like a Parker Heritage Collection.

[weller_tex]

I love what Dan has done, but this is really pushing the price ceiling. Only 600 bottles; there are more foolish Texans than that and I'm sure he will sell out. More power to him if he can get that price. I will not be among them.

Yeah I am sure you are right..it is just insane though. I can just see some River Oaks lawyer or old oil money type bragging about a case he just picked up

[weller_tex]

Oh, I don't care, if they can get their price more power to them. I'm just struck by the incongruity of a youngish not ready for prime time whisky in a half bottle being priced twice as much as a full bottle of something it should aspire to be like a Parker Heritage Collection.

Yeah I am all for folks making money but this is just way over the top..

[p_elliott]

That's outrageous thatThat's outrageous that's over $300 a full bottle for that rotgut whiskey. He's done lost his mind. It's things like this that give craft distilleries a bad name. He's out did Tuthilltown for just plain crazy.

Edited May 16, 2013 by p_elliott

[squire]

Now Tex don't be dissing my River Oaks buds, they're God's children too.

[weller_tex]

Now Tex don't be dissing my River Oaks buds, they're God's children too.

There are a ton of good folks there for sure...but after having served on two juries involving River Oaks civil case there are some duesies as well!

[squire]

Didn't say I liked 'em all.

[weller_tex]

Didn't say I liked 'em all.

Yep good folks and bad folks everywhere..rich and not.

[LostBottle]

$160 for 375ml of young whiskey is an absolute joke. I will never buy a product from Garrison, I just cannot support an operation that regards their customers this way.

[squire]

They say a fool and his money are soon parted but no one told me how the fool got his money in the first place.

Edited May 16, 2013 by squire

[MyOldKyDram]

No denying it's an outrageous price. Beyond, even. And it does sour me on them as a company overall.

[T Comp]

The cheapest ticket for last night's professional hockey game here in Chicago was $95 with scalpers getting a lot more. There are 70,000 people on the wait list for season tickets. Texas made whiskey being sold in Texas. I expect they will sellout.

[p_elliott]

The cheapest ticket for last night's professional hockey game here in Chicago was $95 with scalpers getting a lot more. There are 70,000 people on the wait list for season tickets. Texas made whiskey being sold in Texas. I expect they will sellout.

That's amazing because you couldn't give me a bottle of that whiskey let a lone get me to pay $160 for a half bottle of it.

[AaronWF]

It's pretty clear who the Garrisons want as customers. I certainly don't feel left out.

[cowdery]

I like Dan, his team, and his whiskey. I'll also say this about him. He knows his audience. Not only will these sell, the people who buy them will consider themselves privileged.

Dan asked the distributor to favor the stores in the towns neighboring the distillery. Those sales will be a nice payday for the stores too, which they will appreciate. One reason for his pricing is that he seldom sees stores selling his bourbon at the suggested retail. The demand is so great most of the stores mark it up.

Unlike some craft distillers, who can't wait to get their products into major markets, Garrison expects it will be years before he even tries to sell outside of Texas. It was about this time last year when he started to sell in Houston and I'm not sure if he's in Dallas-Fort Worth even yet. It will be fine with him if he never sells it outside of Texas.

The point is that he is extremely and demonstrably loyal to his customers, neighbors, and the other folks who have supported him. It's an object lesson in brand building. To understand and appreciate what Garrison is doing, you have to understand and appreciate Texas and Texans. Not everyone does.

He's also unusual in making one mash bill and selling only straight bourbon, although in a couple of different iterations. The distillery itself and its setting are beautiful, a tourism dream.

You may not like his whiskey or the way he markets it, but to say he is "all hat and no cows" suggests the speaker doesn't understand the expression. You also might want to check Texas law, because I believe he is allowed to shoot you for that.

Edited May 16, 2013 by cowdery

[MyOldKyDram]

Still can't believe people are willing to pay that simply because it's from TX, although obviously they are. Have fun with that.