Josh Posted December 10, 2013 Share Posted December 10, 2013 The Dewar's "All Hail to the Drinking Man" campaign was already stupid, but it just got a whole lot stupider.This ad makes "Give 'Em the Bird" seem witty. Meet the Baron.http://youtu.be/LYgoVM4krao Link to comment Share on other sites More sharing options...
MyOldKyDram Posted December 10, 2013 Share Posted December 10, 2013 That is well and truly horrible. Link to comment Share on other sites More sharing options...
portwood Posted December 10, 2013 Share Posted December 10, 2013 Problem is that each viewing of the ad gives them even more brand recognition.Unless one makes a conscious decision NEVER to buy a bottle the memory of why you hated the ad will fade and the brand name will remain ... THAT is what the ad people want. To me, ignoring the ad is more effective than putting it all over the internet so more people click through. Link to comment Share on other sites More sharing options...
Josh Posted December 10, 2013 Author Share Posted December 10, 2013 (edited) Problem is that each viewing of the ad gives them even more brand recognition.Unless one makes a conscious decision NEVER to buy a bottle the memory of why you hated the ad will fade and the brand name will remain ... THAT is what the ad people want. To me, ignoring the ad is more effective than putting it all over the internet so more people click through.I'm pretty sure most everybody in the US who drinks whisky recognizes Dewar's.If we as consumers find an ad offensive, we need to communicate that to the company. Simply ignoring it means they will just keep on doing what they are doing. There is such a thing as bad publicity.Canadian Whisky Blogger Johanne McInnis has a petition going here http://www.ipetitions.com/petition/stop-dewars-meet-the-baron-advertisement Edited December 10, 2013 by Josh Link to comment Share on other sites More sharing options...
Dolph Lundgren Posted December 10, 2013 Share Posted December 10, 2013 The Dewar's "All Hail to the Drinking Man" campaign was already stupid, but it just got a whole lot stupider.This ad makes "Give 'Em the Bird" seem witty. Meet the Baron.http://youtu.be/LYgoVM4kraoI think the "All Hail to the Drinking Man" commercials are great. Well, Claire Forlani is great...and by great, I mean gorgeous. The rest of the commercial is pretty dumb, actually. Real dumb. Ok, Josh, I see your point. You win.The lonely stranger "Give Em the Bird" commercials are pretty bad too, though. Link to comment Share on other sites More sharing options...
callmeox Posted December 10, 2013 Share Posted December 10, 2013 I'm starting an online petition to stop all online petitions. My outrage is being held in reserve for future use, whiskey bloggers needs be damned. Link to comment Share on other sites More sharing options...
Trey Manthey Posted December 10, 2013 Share Posted December 10, 2013 I don't mind the commercial. It doesn't override my informed consumer status, so I won't be ordering Dewar's. However, this ad would be effective if I was not a whiskey drinker, but I was looking to start drinking whiskey. It appeals to my love of adventure, the nightlife, and my desire for a mildly smarmy wingman with a taste for British autos and hefty blondes.Seriously, what exactly don't you like about the ad? I can relate to this one more than your average Coors commercial where a band of bros are building a beautiful log cabin in some secluded sun kissed vale in the Rocky Mountains. Link to comment Share on other sites More sharing options...
Josh Posted December 10, 2013 Author Share Posted December 10, 2013 I'm not big on online petitions either, but I think her bit at the top of the petition page lays out her objections pretty well. Those are mine as well. Referring to the "hefty blonde" as a "hand grenade" is the most objectionable part. Link to comment Share on other sites More sharing options...
tanstaafl2 Posted December 10, 2013 Share Posted December 10, 2013 That is well and truly horrible.Well, the car is nice! Forlani ain't bad either. Ya gotta love a woman and can sneer and still be sexy.Still, playing it for droll humor is a tricky business and often doesn't work. It certainly won't appeal to everybody! I am guessing for example that the female demographic really isn't there target... Link to comment Share on other sites More sharing options...
Trey Manthey Posted December 10, 2013 Share Posted December 10, 2013 I suppose that's one way of looking at it. On the other hand, the blonde man is clearly the worst type of person. Always in trouble, a weakling, and unable to handle himself. Even when he finds a woman that he finds unattractive approaching him in a sexually aggressive way, he visibly recoils. The commercial puts the viewer in his shoes, and leads him to aspire to the more admirable behavior of the Baron. The Baron is strong, capable, and well-prepared. He treats all women with respect, and aside from his poor choice in friends, seems to be an decent gentleman. Link to comment Share on other sites More sharing options...
squire Posted December 10, 2013 Share Posted December 10, 2013 What's this crap about me having to sign in? If they want me to participate in their marketing campaign I insist on being paid. Link to comment Share on other sites More sharing options...
Josh Posted December 10, 2013 Author Share Posted December 10, 2013 What's this crap about me having to sign in? If they want me to participate in their marketing campaign I insist on being paid.YouTube was asking you to sign in? You should be able to see it without signing in. Link to comment Share on other sites More sharing options...
squire Posted December 10, 2013 Share Posted December 10, 2013 (edited) A window pops up demanding I submit my email and join with a password to watch youtube ads intended for mature audiences. Edited December 10, 2013 by squire Link to comment Share on other sites More sharing options...
Josh Posted December 10, 2013 Author Share Posted December 10, 2013 A window pops up demanding I submit my email and join with a password to watch youtube ads intended for mature audiences.That's annoying. If anything, I'd say you're actually too mature for the ad. Link to comment Share on other sites More sharing options...
zillah Posted December 10, 2013 Share Posted December 10, 2013 I think it does a great job of hitting its target market. Link to comment Share on other sites More sharing options...
soonami Posted December 10, 2013 Share Posted December 10, 2013 I think it does a great job of hitting its target market.Lol. Bros love commercials like this, it speaks to them, hotties, hand grenades, and wingmen. This what the 22-year-old former frat boy, recent grad, wishes their life would be like Link to comment Share on other sites More sharing options...
squire Posted December 10, 2013 Share Posted December 10, 2013 It must be pleasant to have an unobstructed mind. Link to comment Share on other sites More sharing options...
Yeti Posted December 10, 2013 Share Posted December 10, 2013 I don't know, I work in advertising and this is pretty middling, conceptually. Not offensively bad, not inspired. Good production, as you would expect. The "hand-grenade" thing is in poor taste, objectively, but it's just the flip side of the cultural norms that play out in alcohol advertising. If there's a swedish bikini team, there's also Rebel Wilson in "Super Fun Night". Forward this to Jezebel and see if their perpetual-feminist-rage-machine can do a sloppy op-ed. That's the kind of righteous indignation I demand, you're taking it too easy on them.I do like the tag line - You can't buy friends, but you can buy friends a drink. That's pretty choice. Link to comment Share on other sites More sharing options...
Josh Posted December 10, 2013 Author Share Posted December 10, 2013 Fred Minnick, author of Whiskey Women, just posted an entry on the ad here: http://fredminnick.com/dewars-sexist-meet-barron-ad-degrades-women-puts-whisky-industry-risk/ Link to comment Share on other sites More sharing options...
squire Posted December 10, 2013 Share Posted December 10, 2013 (edited) Bit whiny, and fatuous. Edited December 10, 2013 by squire Link to comment Share on other sites More sharing options...
Josh Posted December 10, 2013 Author Share Posted December 10, 2013 That's completely uncalled for.Sent from my Galaxy Nexus using Tapatalk Link to comment Share on other sites More sharing options...
MyOldKyDram Posted December 10, 2013 Share Posted December 10, 2013 Maybe squire wrote the Dewars ad. Link to comment Share on other sites More sharing options...
Restaurant man Posted December 10, 2013 Share Posted December 10, 2013 They're trying to copy "most interesting man in the world" Link to comment Share on other sites More sharing options...
MyOldKyDram Posted December 10, 2013 Share Posted December 10, 2013 That, the Heineken ads, all the tequila ones, the new ad w the smoke monster from Lost. They're all pretty much the same. Link to comment Share on other sites More sharing options...
squire Posted December 10, 2013 Share Posted December 10, 2013 Alright Josh, since I do not wish to offend any member here I've edited that post. As for the teary eyed, ascot worshiping Mr Minnick the women I know don't need his condescending protection. Link to comment Share on other sites More sharing options...
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