Big advertising sign for "Third Shift Beer" got me thinking

[Jono]

http://indiebeerdrinker.blogspot.com/2013/02/beer-tasting-third-shift-amber-lager.html

I believe this may be a new entry into my local area but the above link discusses how

Miller/Coors is trying to straddle the craft/corporate beer demographic.

Once again, it is noted that "medal winner" has some dubious origins.