dcbt Posted March 19, 2015 Share Posted March 19, 2015 I hate putting this in the premium section, but so be it. It's officially a race to the bottom; consumers will buy anything. I guess if anyone is too lazy to vat up OGD114, MM, and EC12, you can pay $90 for Luxco to do it for you...http://www.bourbonbanter.com/bourbon-banter/blood-oath-bourbon-announced-luxco/"This product is an exquisite union of three well-bred bourbons with various age statements and mash bills. The first, a spicy bourbon with a mash bill favoring rye, barrel aged for a subtle woodiness. The second is a smooth, wheated bourbon and the third is a full-bodied, more experienced, oaky bourbon with a rye-based mash. Each of these complement the other and none overpower the palate, creating an amazing bourbon.†Link to comment Share on other sites More sharing options...
kjbeggs Posted March 19, 2015 Share Posted March 19, 2015 But it sure has a purty label... Link to comment Share on other sites More sharing options...
dcbt Posted March 19, 2015 Author Share Posted March 19, 2015 Yea, the label looks like the Orphans. Companies are copying Diageo with respect to bourbon. That's where we are now... Link to comment Share on other sites More sharing options...
Richnimrod Posted March 19, 2015 Share Posted March 19, 2015 Am I missing the part where anybody could buy (at retail) one bottle of each of the brands Luxco is using to make up it's 'Blood Oath', and therefor have 3-bottles, after mixing 'em, that together will cost less than Luxco is asking for one of this new brand????? Not too hard to see the reason for the venture, at least from Luxco's point of view. A little more difficult to see where a consumer with any sense whatsoever would want to buy it, though. Link to comment Share on other sites More sharing options...
amg Posted March 19, 2015 Share Posted March 19, 2015 Am I missing the part where anybody could buy (at retail) one bottle of each of the brands Luxco is using to make up it's 'Blood Oath', and therefor have 3-bottles, after mixing 'em, that together will cost less than Luxco is asking for one of this new brand????? Not too hard to see the reason for the venture, at least from Luxco's point of view. A little more difficult to see where a consumer with any sense whatsoever would want to buy it, though.Well, we are making some assumptions about which "brands" make up the blend, and we don't know in what proportion, so I suppose that's the proprietary value that they're trying to exploit here. I'm not interested in this one, though. It is clever from a marketing standpoint, but I can't help thinking of some of the KBD brands that are less than half the price and more or less the same idea. Link to comment Share on other sites More sharing options...
TunnelTiger Posted March 20, 2015 Share Posted March 20, 2015 To those of you that buy a bottle of this enjoy! :toast:As for I'll just read the posts. :bs: Link to comment Share on other sites More sharing options...
The Black Tot Posted March 20, 2015 Share Posted March 20, 2015 Perhaps we'll have to Christen the S"BS" blend? Link to comment Share on other sites More sharing options...
flahute Posted March 20, 2015 Share Posted March 20, 2015 Given the stated age range of 6-12 years for the three bourbons in the mix, and the descriptions, I think dcbt's predictions are pretty darn good. I might substitute Larceny for MM since I don't think MM has any extra to be selling to a NDP whereas HH is a known source for NDP's. Either way, I'd rather experiment on my own to determine if this mixture has any promise. I don't need the "privilege" of having Luxco do it for me while charging more than a BTAC bottle for it. Link to comment Share on other sites More sharing options...
amg Posted March 20, 2015 Share Posted March 20, 2015 Looks like they're on the fancy wooden case bandwagon, too. Link to comment Share on other sites More sharing options...
nd2005 Posted March 20, 2015 Share Posted March 20, 2015 It's like companies are just relying on the hipster business name generator now to pick their new bourbon label... Link to comment Share on other sites More sharing options...
garbanzobean Posted March 20, 2015 Share Posted March 20, 2015 Dear Luxco,HAHAHAHAHAHAHAHAHAHAHAHA no.Cheers,Eric Link to comment Share on other sites More sharing options...
miller542 Posted March 20, 2015 Share Posted March 20, 2015 Thanks for sharing this, but like the others, this is an easy pass at $90. It'd be an easy pass for me at $50 too.Luxco wants to drive innovation in the bourbon industry. I prefer "if it ain't broke, don't fix it" in this case. Lets let those who have been making good bourbon keep making good bourbon and leave the fancy package out of it. Link to comment Share on other sites More sharing options...
drunk Posted March 20, 2015 Share Posted March 20, 2015 Am I missing the part where anybody could buy (at retail) one bottle of each of the brands Luxco is using to make up it's 'Blood Oath', and therefor have 3-bottles, after mixing 'em, that together will cost less than Luxco is asking for one of this new brand????? Not too hard to see the reason for the venture, at least from Luxco's point of view. A little more difficult to see where a consumer with any sense whatsoever would want to buy it, though. Link to comment Share on other sites More sharing options...
Lepisto Posted March 20, 2015 Share Posted March 20, 2015 "Luxco Launches New, Hand-Bottled Bourbon" Personally, I love hand bottled bourbons. I find hand bottled bourbons to be much more nuanced than their machine bottled brethren. The machine bottling process tends to bruise a bourbon overriding some of the more complex flavor profiles. In fact, in a SBS, I can pick up a slight hint of latex. Link to comment Share on other sites More sharing options...
miller542 Posted March 20, 2015 Share Posted March 20, 2015 "Luxco Launches New, Hand-Bottled Bourbon" Personally, I love hand bottled bourbons. I find hand bottled bourbons to be much more nuanced than their machine bottled brethren. The machine bottling process tends to bruise a bourbon overriding some of the more complex flavor profiles. In fact, in a SBS, I can pick up a slight hint of latex. Link to comment Share on other sites More sharing options...
Harry in WashDC Posted March 20, 2015 Share Posted March 20, 2015 Maybe Luxco had an old 4-bottle, manually operated filler that many smaller outfits (and even A. Smith Bowman of VaG fame) still use and decided to put it back to work. That would allow them to avoid the Tito vodka-type lawsuit alleging false advertising. I'm still mystified at the price they think they want to charge unless that wooden box and its excelsior are hand-made from imported logs. Link to comment Share on other sites More sharing options...
squire Posted March 20, 2015 Share Posted March 20, 2015 More likely handmade by cheap labor then imported. Link to comment Share on other sites More sharing options...
TXNewDude Posted May 2, 2015 Share Posted May 2, 2015 So no one fell for it? It's all over several stores in Texas and doesn't seem to be moving fast... Link to comment Share on other sites More sharing options...
suntour Posted May 2, 2015 Share Posted May 2, 2015 I keep refreshing the "Bourbons You Passed On" thread hoping to see it there, but alas, no luck. Link to comment Share on other sites More sharing options...
Tony Santana Posted May 10, 2015 Share Posted May 10, 2015 Finally saw this in a store today. Decided to check out a few reviews - didn't find many, but they seemed to be of the "this is pretty good but not worth the price" variety. The bottle is gorgeous though. I passed. Link to comment Share on other sites More sharing options...
The Black Tot Posted May 10, 2015 Share Posted May 10, 2015 Maybe Luxco had an old 4-bottle, manually operated filler that many smaller outfits (and even A. Smith Bowman of VaG fame) still use and decided to put it back to work. That would allow them to avoid the Tito vodka-type lawsuit alleging false advertising. I'm still mystified at the price they think they want to charge unless that wooden box and its excelsior are hand-made from imported logs. Admit it - you have been dying to use the word excelsior Link to comment Share on other sites More sharing options...
flahute Posted May 10, 2015 Share Posted May 10, 2015 Admit it - you have been dying to use the word excelsior We can ALWAYS count on Harry for excellent word choices. Not only does he have excellent taste in whiskey (and a large trunk in which to store it) he's also highly literate. Link to comment Share on other sites More sharing options...
The Black Tot Posted May 10, 2015 Share Posted May 10, 2015 I'm only teasing him because I'm jealous he got to use it before me. Link to comment Share on other sites More sharing options...
z327 Posted May 10, 2015 Share Posted May 10, 2015 I picked up a bottle yesterday for $72. Since I get a free Glencairn etched glass for registering my bottle the price feels a little better. I really like some of the marriage bottles like the annual 4RSmBLE, so I thought it was worth a try. Strong medicinal smell upon opening, but went away after ten minutes of being open. I did get a number of contrasting notes and complexity without a heavy alcohol burn at only 98.6 proof. I can taste the spicy rye but also sweeter bourbon under tones with vanilla, caramel and chocolate. The more I let it rest the more enjoyable I find it. I enjoy the contrasting tastes and complexity. I have no issues with whiskies like this as long as they don't pretend to be distilling it. Is it worth $70+ with a free glass. Maybe not, but I like the adventure of trying new whiskey's when I can. Link to comment Share on other sites More sharing options...
t44tq Posted May 11, 2015 Share Posted May 11, 2015 A friend of mine bought a bottle for around $80. He said it was actually quite good, enjoyable. Not worth $80, but enjoyable nonetheless. Link to comment Share on other sites More sharing options...
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