PaulO Posted June 23, 2018 Share Posted June 23, 2018 I noticed a slight change in the label. The area around Brent Elliot's signature changed from gold to darker brown color. Then I was about to open and found the clear plastic seal over a cork stopper - that was a surprise. In the past it had always been a plastic screw cap. As far as I can tell, same tasty bourbon. Link to comment Share on other sites More sharing options...
GaryT Posted June 23, 2018 Share Posted June 23, 2018 Interesting! When touring their bottling facility in April, we were kindly asked to NOT call it "yellow label", and they pointed out that the label colors were changing. I don't recall them mentioning the move to a cork though - which I understand gives the appearance to the masses of the product being "better" or "premium" (just wish the masses would get better educated!!) https://fourrosesbourbon.com/new-look-same-mellow-bourbon/ Just curious - was the price impacted by this "upgraded packaging"? 1 Link to comment Share on other sites More sharing options...
kaiserhog Posted June 23, 2018 Share Posted June 23, 2018 Sounds like a price hike is coming. I hope they don't mess it up with the "re-branding" , the bourbon world owes Jim Rutledge a big debt for reviving Four Roses as a straight bourbon here in the US. I have always wished for a barrel strength version of FRYL and or a 100 proof bottled in bond version of same whiskey. Link to comment Share on other sites More sharing options...
flahute Posted June 23, 2018 Share Posted June 23, 2018 As long as it still works in the freezer I'm good with it. Link to comment Share on other sites More sharing options...
BrokeCal Posted June 23, 2018 Share Posted June 23, 2018 If Elliot really had some pull he'd convince them to bottle it at 86 proof at the minimum... Preferably 90 proof to compete with it's mainstream competition like MM. Bottling any bourbon at 80 proof just absolutely kills it for me. Link to comment Share on other sites More sharing options...
smokinjoe Posted June 23, 2018 Share Posted June 23, 2018 52 minutes ago, BrokeCal said: If Elliot really had some pull he'd convince them to bottle it at 86 proof at the minimum... Preferably 90 proof to compete with it's mainstream competition like MM. Bottling any bourbon at 80 proof just absolutely kills it for me. I doubt Elliott has any pull, and certainly isn’t going to win anything in a battle with Kirin corporate. They ignominiously took out the legendary Jim Rutledge, and he ain’t no Jim Rutledge. He’d be wise to keep his head down, smile for the camera, and do what he’s told. If Kirin decides they want to make a change to the proof or anything else, then that’s when it will change. Elliott will only nod and say yes, Boss. 3 Link to comment Share on other sites More sharing options...
Richnimrod Posted June 23, 2018 Share Posted June 23, 2018 I suppose we can expect some kind of flavored whiskey to the next brand extension out of 4-R. That could be a godsend, too. It might satisfy the young, trendy and cool folx that they are drinking the "next big thing" and are therefor ahead of the curve (and ahead of us old fools who just like good Bourbon). Link to comment Share on other sites More sharing options...
kaiserhog Posted June 24, 2018 Share Posted June 24, 2018 4 hours ago, Richnimrod said: I suppose we can expect some kind of flavored whiskey to the next brand extension out of 4-R. That could be a godsend, too. It might satisfy the young, trendy and cool folx that they are drinking the "next big thing" and are therefor ahead of the curve (and ahead of us old fools who just like good Bourbon). If they forced Jim Rutledge out, then all is not well. Link to comment Share on other sites More sharing options...
mbroo5880i Posted June 24, 2018 Share Posted June 24, 2018 Personally, I prefer screw caps to corks. Just sayin'. 1 Link to comment Share on other sites More sharing options...
Richnimrod Posted June 24, 2018 Share Posted June 24, 2018 16 minutes ago, mbroo5880i said: Personally, I prefer screw caps to corks. Just sayin'. Many of us do. They don't suffer from the several possible maladies that occasionally affect corx. ...But, the plastic screw caps aren't infallible either. One really has to wrestle a plastic screw cap down extremely tight to damage it; but it can be done. I know this for certain. Don't ask. Link to comment Share on other sites More sharing options...
mbroo5880i Posted June 24, 2018 Share Posted June 24, 2018 6 minutes ago, Richnimrod said: One really has to wrestle a plastic screw cap down extremely tight to damage it; but it can be done. I know this for certain. Don't ask. Way to go Brutus. I am sure Popeye would be proud! Link to comment Share on other sites More sharing options...
PaulO Posted June 24, 2018 Author Share Posted June 24, 2018 Gary, the price went up $1.28 where I shop. I don't know if that's just because of the cork. 1 Link to comment Share on other sites More sharing options...
Darwin Posted June 24, 2018 Share Posted June 24, 2018 The old yellow label (not sure what to call it now, maybe just FR bourbon?) is still $18 in Phoenix, but the single barrel has dropped form $40 to $34. Not sure on the reasoning, maybe it was due to slow sales. Prices can be confusing here, we often have prices that are higher than California. Link to comment Share on other sites More sharing options...
Mako254 Posted June 24, 2018 Share Posted June 24, 2018 On 6/23/2018 at 8:04 AM, GaryT said: Interesting! When touring their bottling facility in April, we were kindly asked to NOT call it "yellow label", and they pointed out that the label colors were changing. I don't recall them mentioning the move to a cork though - which I understand gives the appearance to the masses of the product being "better" or "premium" (just wish the masses would get better educated!!) https://fourrosesbourbon.com/new-look-same-mellow-bourbon/ Just curious - was the price impacted by this "upgraded packaging"? Mellow label. 3 Link to comment Share on other sites More sharing options...
kcgumbohead Posted June 25, 2018 Share Posted June 25, 2018 On 6/23/2018 at 1:07 PM, smokinjoe said: I doubt Elliott has any pull, and certainly isn’t going to win anything in a battle with Kirin corporate. They ignominiously took out the legendary Jim Rutledge, and he ain’t no Jim Rutledge. He’d be wise to keep his head down, smile for the camera, and do what he’s told. If Kirin decides they want to make a change to the proof or anything else, then that’s when it will change. Elliott will only nod and say yes, Boss. If only JR had been allowed to buy it from Seagrams instead of them selling to Kirin, just imagine where that could have led, oh well at least I stocked up on JR era PS bottles. Link to comment Share on other sites More sharing options...
flahute Posted June 25, 2018 Share Posted June 25, 2018 1 hour ago, kcgumbohead said: If only JR had been allowed to buy it from Seagrams instead of them selling to Kirin, just imagine where that could have led, oh well at least I stocked up on JR era PS bottles. We would have had 4R rye by now that's for sure. 1 Link to comment Share on other sites More sharing options...
DPPSmoker Posted July 5, 2018 Share Posted July 5, 2018 On 6/23/2018 at 3:14 PM, Richnimrod said: I suppose we can expect some kind of flavored whiskey to the next brand extension out of 4-R. That could be a godsend, too. It might satisfy the young, trendy and cool folx that they are drinking the "next big thing" and are therefor ahead of the curve (and ahead of us old fools who just like good Bourbon). I am utterly shocked that this has not happened yet. I thought Kirin would go this route for sure after Jim's awkward departure. Link to comment Share on other sites More sharing options...
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