View Full Version : AP picks up...

12-30-2008, 09:36
This is old news to us but it's really good to see Bruce Schreiner---Associated Press take off with this story :grin: :grin: (see attachment) :grin: :grin:

12-30-2008, 09:45
Thanks Bettye Jo for the post.
As far as I am concerned another bourbon distiller is good news for us consumers.
But tell me what is the reaction in the Heaven Hill family about more competition?

12-30-2008, 10:22
Thanks Bettye Jo for the post.
As far as I am concerned another bourbon distiller is good news for us consumers.
But tell me what is the reaction in the Heaven Hill family about more competition?

I can't speak for Heaven Hill...but I will verse my thoughts and the way I see things :grin: :grin: This industry is unlike other's :grin: :grin: (is that a understatement or what? :slappin: ) We work independent and yet we work together. There's not a "take them down" kinda thing going on. When something goes wrong other distilleries are "life support"...Typical example would be the Heaven Hill fire. All distilleries jumped in to help Heaven Hill get back on track :grin: :grin:

We didn't buy a distillery for several years. During that blank time we made our distillate at Beam and BF... I remember right after the fire seeing cards that were posted on the bulletin board from other distilleries...One was so huge that it was posted in the cafeteria. I remember looking at that huge card right before the employee meeting right after the fire. Max's speech given to us that day was powerful. He made it clear right from the get go that the fire was "really bad" and he would work things out. He then told us to remind ourselves that bourbon is not "everything" that we do! Even so...we have enough stockpile to last a long...long...time. He was flanked by his family...He told us that we will not miss a beat and that we had customer's to service and order's to fill! He repeated that and asked all of us to repeat after him...We did this several times...and then he stood there and stared for just a moment...and said...GET BACK TO WORK! :grin: :grin: :slappin: :slappin: :slappin: :grin: :grin: :grin:

and we did :grin: :grin: :grin:

We never missed a beat :grin: :grin:

I felt the biggest relief that brought tears to my eyes because I was certain that (before that meeting) that my job was toast :( ...

Other "big business types" would sit back and wait till the end is in sight and then say "tisk" "tisk" what a shame...That doesn't happen in this industry. When a machine goes down and the part is not in stock the option of calling another bottling facility is always a avenue for helpful resource :grin:
The list of options are endless in every department of our industry :grin:

Roots run deep around here and hopefully it will stay that will during my lifetime and career in Kentucky's Bourbon Industry :grin: :grin:

It's in my blood :grin:

12-30-2008, 10:44
Yes it does sound very unique.
I am in the beer wholesale business and there is a lot of animosity between the different distributors.
But we duke it out with one another and the retail outlets are our battlefield.

Max's speech and the way he delivered it was perfect for bringing the employees back to reality.
And after a bizarre incident like that fire I'm sure a reality slap felt good.

12-30-2008, 10:51
Thats great that there is going to be another distillery up and running but it says that about three quarters of the whiskey it produces will go overseas. I doubt it will but I hope the 25% we get consists of the same brands they're going to be sending over there. As a US consumer it really annoys me to see other countries getting expressions we can't. (Prime example, no WT 8yr in the US while it's readily available in Europe (at least in the few places I've been...).)

12-30-2008, 11:02
I agree 'bat', especially about the Turkey.
I would like to see some sales numbers on how musch and of what is sold overseas and here in the USA.
It also seems to me that they export more higher-end bourbons of most everything.
Maybe we'll settle for the low-ends here more readily than overseas.

12-30-2008, 11:05
Man, that Cowdery guy is everywhere.

12-30-2008, 15:44
Forbes ran a slightly longer version of the story here (http://www.forbes.com/feeds/ap/2008/12/19/ap5845886.html).

Schreiner is an AP reporter based in Louisville, so he understands the whiskey biz better than most, although I think the Angostura people were zooming him to some extent. They most likely will not be investing in marketing their own brand, except perhaps in the Caribbean where they already market a pretty full line of spirits products. They have stated in the past that they intend to compete primarily if not exclusively in the bulk whiskey market and everything they are doing points in that direction.

I was very surprised by the 2,000,000 proof gallon production target, which is rather small, probably the smallest in Kentucky except for Woodford Reserve.

But it's all good.

01-02-2009, 12:50
Thanks, Bettye Jo... your sentiments remind me of the of the spirirt of the great group of folks who populate this corner of the internet.

01-04-2009, 08:32
This story was also in the Atlanta Journal-Constitution this morning. It indeed, is great news.
Also, I have to give the AJC credit on their picking up of whiskey stories, particularly bourbon related ones. They consistently pick up these wire service stories, as well as authoring their own. Somebody over there must like their whiskey! :)