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silverfish
05-18-2010, 05:55
from Luxist (http://www.luxist.com/2010/05/17/canadian-club-whisky-hide-a-case-contest/):

"Canadian Club Whisky is reviving one of their oldest promotional campaigns,
one that sends whisky aficionados on the hunt for missing cases. "Over the
span of more than two decades, 25 cases of Canadian Club Whisky were
hidden around the world as part of the brands extremely popular Hide A Case
adventure," says Michael Cockram, senior director, Canadian Club. "With
several cases still hidden, CC is challenging adventure-lovers to join the
hunt. We're bringing back this exciting campaign by inviting legal purchase
age consumers to join the search for one of the undiscovered cases, this
time with a chance at winning $100,000.""

More info at www.hideacase.com (http://www.hideacase.com)