Jono
09-10-2011, 20:48
http://www.dailymail.co.uk/news/article-2036046/Budweiser-Miller-Milwaukee-Sobering-figures-reveal-Americas-best-known-beers-losing-massive-sales.html
Beer today, gone tomorrow: Sobering figures reveal how a number of America's best known beers are losing massive sales
By Laurie Whitwell
Last updated at 10:04 PM on 10th September 2011
Not really surprising news, the trend has been taking place for awhile, but at least craft beers are cutting into mass production sales. It seems the U.S. beer drinker either wants high quantity with low calories or modest consumption of quality. At least that is my experience...those who just want to drink will drink far more "light" beers than a full beer drinker. I think they end up with more calories.
Beer today, gone tomorrow: Sobering figures reveal how a number of America's best known beers are losing massive sales
By Laurie Whitwell
Last updated at 10:04 PM on 10th September 2011
Not really surprising news, the trend has been taking place for awhile, but at least craft beers are cutting into mass production sales. It seems the U.S. beer drinker either wants high quantity with low calories or modest consumption of quality. At least that is my experience...those who just want to drink will drink far more "light" beers than a full beer drinker. I think they end up with more calories.