View Full Version : Whiskey and America --- from Fortune Mag 1933

06-26-2012, 14:10
You gotta read these articles from 1933. (Includes Publicker!)


T Comp
06-27-2012, 05:44
Fascinating read John. Thanks for the link.

06-27-2012, 06:21

What became of Publicker's artificially aged whiskey? What was it called?

This sentence from the main article is very interesting: "By last summer there had been distilled some 10 million gallons of newer whiskey, and then, with repeal in the offing, there began a mad scramble for whiskey that first drew the public's attention to the liquor business and culminated in the stock market's flurry and inevitable crash." This is the first time I have ever heard this idea. Does it still have any credence?


06-27-2012, 08:30
I first read this many years ago and bought an issue of the magazine in which it is contained from an online company which stocks old issues of major magazines. (Lots of other interesting things in Fortune 1933, with articles on Cannon rugs for example and lavish ads for luxury cruises and cars, soaps and other consumer articles).

That comment Tim is almost certainly addressing speculation in liquor stocks, not any larger crash.

I like the general tone of the articles, which is assured and "snappy", it is reminiscent of movie dialogue of the era.


06-28-2012, 14:20
Great article! Definitely snappy, conversational, and entertaining reading.

I wonder where I can find a bottle of the notorious brand called "'Puntang' whiskey, made in Indiana, advertised as an aphrodisiac, consumed in large quantities by truck drivers, bellhops, etc." :D

Young Blacksmith
06-28-2012, 19:51
Highly enjoyable, thanks for posting this John.