PDA

View Full Version : WSJ Article on a Master Blender



sutton
07-08-2012, 05:46
Short article in the weekend edition of the WSJ, but interesting, especially the process used to come up with bottlings - she is Master Blender at Morrison-Bowmore Rachel Barrie, and, among other things, created the Ardbeg Corryvrecken:

http://online.wsj.com/article/SB10001424052702303962304577508941297231830.html?m od=googlenews_wsj (http://online.wsj.com/article/SB10001424052702303962304577508941297231830.html?m od=googlenews_wsj)

Clavius
07-08-2012, 12:24
Great article. Thanks for sharing.

Jono
07-09-2012, 21:38
She has a unique brilliance that is totally intuitive and cannot be taught...a real artistic method:

"Usually I look for a sense of place."

This goes along with how some of us make a decision on what to drink....season, temperature, and other environmental influences plus mood, food etc.

"How would the perfect whisky for that moment taste?"

However, this raises the question of how those "moment" driven whiskys are marketed. How does the perfect after snow shoveling whisky get identified on the shelf?