View Full Version : Jim Beams new Ad compaign
I love it! http://www.straightbourbon.com/forums/images/graemlins/lol.gif
Jim Beams New Ad Campaign (http://finance.lycos.com/qc/news/story.aspx?symbols=NYSE:FO&story=200404151300_BWR_ _BW5054)
JIm Beam has the ass and crassness to pull something like this off. It is the antithesis of what we have come to expect in Bourbon Advertisements.
Jolly Good Show, That!
I like their new website a lot more than the old college party theme the had going on before. I like how they are now focusing more on their product line than on rock music. Sounds like they are really going to push the JB Black label, which I enjoy for the price, but I don't think I'd call it "super-premium", although what the hell does that really mean anyway? http://www.straightbourbon.com/forums/images/graemlins/lol.gif Look for prices to rise soon at a liquor store near you! http://www.straightbourbon.com/forums/images/graemlins/skep.gif
Dagnabbit! JB Black has kinda become my 'house' brand. It's already taken a $2 price hike in Middle Tennessee recently -- now it looks like another one's forthcoming. (I gotta remember to hit the one local liquor store which doesn't raise its prices until it it shelves the higher-wholesale replacements!)
Interesting a la the Beverage Tasting Institute's website (http://www.tastings.com):
1) I can drink Jim Beam Black -- rated 93 and available for around $20, or
2) I can drink Beam's Distiller's Masterpiece -- rated 92 and costing around $300.
Let me think a minute...
Unfortunately, the prices for Beam just went up here in NYC. I wasn't aware of this price hike so I didn't stockpile to keep my store prices low. http://www.straightbourbon.com/forums/images/graemlins/banghead.gif All the wine companies are blaming the euro in price hikes this month so I was a smartneck and called my sales rep just to ask, "Is the Beam price increase because of the Euro, too?" http://www.straightbourbon.com/forums/images/graemlins/lol.gif
This new ad campaign does seem snazzy. I guess they gotta pay for it somehow. http://www.straightbourbon.com/forums/images/graemlins/crazy.gif
This morning in the Courier-Journal there is an article stating that Jim Beam's Quarterly profits are up 40%.
Fortune Brands is so diversified, I believe the Jim Beam side of it is doing well, but I doubt that a couple bucks on a bottle of Jim Beam Black made that much difference. They have a window and door company, plumbing fixtures, Titleist and Pinnacle Golf products, Swingline staples, Waterloo tool storage systems. Ever hear of Masterlock?
Even the Beverage side is spread pretty good, Gyser Peak, and DeKyper, a couple wine companies. No one trick pony here!
Fortune Brands (http://www.fortunebrands.com/)
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