View Full Version : What's Your Suggested New Name for a Bourbon?

10-09-2007, 10:57
From time to time I think of names I'd like to see for a new bourbon or other whiskey in the market. No doubt various laws and rules apply that constrain in practice new brands from having names too whimsical or lighthearted, but here in the imaginative realm we are free to propose names that are interesting to us. Here are some that occur to me, the first inspired by the challenging round of vbt just completed!

1) Crimson and Clover

2) VIP Only

3) Hollow's Best (maybe for a price brand)

4) 1933 Forever

5) Jody's Party (inspired by a sign I saw a few years ago along a highway outside Bardstown).

6) Privilege

What are your suggested names for a new bourbon? Whimsy and fancy encouraged.


10-09-2007, 12:59
I have always liked my "Hidden Still".
But maybe it would go better with a Tennessee Whisky or a corn whiskey, rather than a bourbon.

10-09-2007, 16:25
I'd love to see someone revive Belle of Nelson and Cream of Kentucky.

10-09-2007, 16:30
Buffalo Trace owns the name Cream of Kentucky.
They were going to come out with a new version of it but it has been, at least a half year or more since their projected release date.

10-09-2007, 20:07
KY Still Dew :slappin:

10-09-2007, 20:16
Mother's Milk, for a zero-wheater with a touch of rye. :)

10-09-2007, 20:16
Gillman Special Reserve. Available in many different proofs.

10-09-2007, 20:34
How about Kentucky Red?

10-09-2007, 21:56
"Old Factory Wistle", one toot and your done for the day!


10-10-2007, 00:07

Your post reminds me of an oldie but goodie (http://www.straightbourbon.com/forums/showthread.php?p=28270&highlight=woody+ford%27s#post28270).

Yours truly,
Dave Morefield

10-10-2007, 00:23
I completely forgot about that! I guess my current list is less riotous and more heterogenous but that brought back memories once you prompted them!


10-10-2007, 00:30
Old Brown Wistle Test crosses a joke ThomasH made with two rock and roll references.


10-10-2007, 00:37
My name wouldn't work for a bourbon since I am known as a vatter-blender type, unless maybe it was my selection. Select seems well-used in the business though, it is one of those "old reliables" that keep popping up. If I mix and match some of my own and others' names I might get something good, like Jody's Selected Old Wheat Cream. Or how about the Vat of Renown, or Phat Vat!


10-10-2007, 00:50
Another observation is there has been a fashion for humorous wine names here and there but spirits seem more traditional in nomenclature (some vodka aside). Some may recall though the spate of humorous 1950's faux-liquor bottles and names like Old Thunderpants and names of that ilk. That kind of humour seems too distant for our times, perhaps fortunately...


10-10-2007, 04:12
If anyone were to restart the Stitzel Weller distillery, they could call the flagship brand "New Fitzgerald" or "Stitzel Weller Select"!


10-10-2007, 06:41
I have alway wanted to put my favorite old dog on a label. How about Old (dogs name) Dew?

10-10-2007, 09:09
I have alway wanted to put my favorite old dog on a label. How about Old (dogs name) Dew?

There was a post (http://www.straightbourbon.com/forums/showthread.php?t=4709&highlight=king+buck) about a bottle that had a label of the duck stamp featuring Nilo King Buck, a champion hunting dog that was the first dog featured on the federal duck stamp. I spent some time trying to track down the provenance of the bottling, but best I could figure is the owner of the hunting club was a wealthy businessman who had a private bottling done to serve at the clubhouse.

John Olin, the owner, was a principle in Western Cartridge, later Olin Industries, and also owned a Kentucky Derby winner, 1974s Cannonade.

Anyway, there is a precedent for having a bottling named for a dog.


10-10-2007, 09:46
Hey Jeff, I don't think we should have any type of bourbon that's named "Old Doggie Dew:shithappens: ". Sould like something to clean up not drink:slappin: !

Sorry I couldn't help it.


10-10-2007, 10:34
Just distillery name and age and evenly BIB, thatís all I need to know. No drivel or knick-knacks!


10-10-2007, 12:57
Hey Jeff, I don't think we should have any type of bourbon that's named "Old Doggie Dew:shithappens: ". Sould like something to clean up not drink:slappin: !

Good One!!!!!:lol:

I named my rebarrel project the Chelsea Rye, after the hotel of same name in Manhattan (I call my apt. bldg. the Hotel Chelsea)....thought it had a nice ring to it.

Fun thread, BTW!

10-12-2007, 02:01
I'm a bit on the drier side of humorous names:

Summer Dat (as in gimme summer dat bourbon)

Old Kentucky Kernal

Old Foggy Memory (comes with pocket DNA test)

Old Ugly Filter

Old Commode Hugger

or smply have big block letters that say DRINK ME STRAIGHT YOU SISSY

10-12-2007, 18:18
How about some variations on Dane's names:

Summer Gat

Old Kentucky Klipper (I've had a couple of those!)

Old Fogy's Friend

Copper Wool's Rescue

The Commodious Cistern


10-13-2007, 19:43

:slappin:Excellent! :slappin:

Other ideas:

Wabash Cannonball (would need to be from Indiana or Illinois)
Prairie Schooner
River Bluff

If it wasn't already the name of a beer, Grain Belt would have been a good name...

10-17-2007, 12:11
I have to put a vote in for "John Henry".
Famous for being a railroad spike drivin' legend and a legendary thoroughbred, who recently was euthanized after a long and prosperous life.
I might add, that the horse, like me was a gelding and in spite of that had a wonderful retirement.

10-17-2007, 12:57
many of the characters from the movie Unforgiven would work...of course I would go with "William Munny" and have a side profile shot of Clint as William Munny up the side of the bottle with hat, duster and gun.


The Schofield Kid
Little Bill Daggett
W.W. Beauchamp
Skinny Dubois

For a women branded alcohol:

Strawberry Alice
Delilah Fitzgerald

Empty Glass
10-20-2007, 15:43
Dew on the Lilly

10-23-2007, 06:19
I believe the Ohio River is in Kentucky along the border with Indiana (not split between the two states), so the mouth of the Wabash River may touch the state.

OK, I get that "Old Brown Whistle Test" plays on the "Old Factory Whistle" and the "Old Grey Whistle Test", but what is the other rock and roll reference?

10-23-2007, 06:27
The late, great bassist for The Who, John Entwistle.


11-08-2007, 21:11
Recent posts in the 'What Ten High Means" thread prompted my to think of a name for a bourbon, one that's purposely a bit rough and slightly over proof (think Fighting Cock). How about Aces and eights. The bottle and label could evoke old west imagery. It would be positioned to compete with Bulliet.

11-08-2007, 21:49
Brad's avatar got me thinking that Yosemite Sam's Wild West Bourbon would be a good name. And to borrow from Dane the cartoon balloon could say, "Drink it Straight Ya Doggone Ijit Gallute!"


11-08-2007, 22:15
Old Zep (named after a black dog)

11-09-2007, 10:43
How about rembering the great generals " Jackson's Stone Wall" Lee's Charge" " Hard Charger N.B. Forest" etc.

11-09-2007, 19:12
A few names inspired by some favorite musical artists:

Inspired by

Dwight Yoakam: "Hillbilly Deluxe"

Steve Earle: "Copperhead Road"

Johnny Cash: "Mean Eyed Cat"

Dolly Parton by way of Merle Haggard: "Kentucky Gambler"

Bruce Springsteen (channeling Robert Mitchum): "Thunder Road"

Bob Dylan: "Maggie's Farm"

Neil Young: "Ragged Glory" (there are a million other Neil Young titles to choose from: "Harvest," "Harvest Moon," "Old Ways," et al.)

Gram Parsons: "Hickory Wind"

Townes Van Zandt: "Tecumseh Valley"

Billy Joe Shaver: "Black Rose" (this one would have to be a whiskey that could do justice to the first two lines of the chorus: "The devil made me do it the first time/The second time I done it on my own.")

Jimmie Rodgers by way of Bill Monroe: "Mule Skinner"

Speaking of Bill Monroe: "Rose of Old Kentucky" or "Uncle Pen"

Ian Tyson: "Four Strong Winds" (one of my favorite Canadians)

That's all I have for now...

11-10-2007, 09:19
Red Dragon Single Barrel 13y 107 proof

Persephone's Plunge 111 proof

Old Whisker's Whiskey BIB 103 proof

Stonewall's Fine Old-Style Rye 100 proof

11-10-2007, 18:15
Old Whisker's Whiskey BIB 93.5 proof

Not to be too picky, but to be Bottled in Bond it must be 100 proof.


11-10-2007, 18:24
By the way, there are a couple of brands here in Japan that are similar to some of the names suggested in this thread.

Jazz Club: There are several different labels, each one features a different jazz artist.

Outlaw: These feature different wanted posters of infamous old west bad men.

11-10-2007, 18:24
Not to be too picky, but to be Bottled in Bond it must be 100 proof.


thanks ed for being picky! i did a quick edit since the option was still open!

also, i think i added a rye into the mix...and this was a call for bourbons....though i know there are rye-bourbons...right????

11-10-2007, 20:58
thanks ed for being picky! i did a quick edit since the option was still open!

also, i think i added a rye into the mix...and this was a call for bourbons....though i know there are rye-bourbons...right????

There are rye bourbons but a straight rye is a different style of whiskey. Bourbon has to have at least 51% corn in the mashbill and a straight rye has to have at least 51% rye. Most bourbons have a good deal more than 51% corn, but I think most ryes are pretty close to the 51% limit.

Sorry for the off topic stuff, if anyone minds.


11-12-2007, 18:47
Let's see...

"CUMBERLAND FALLS" (My favorite place in Kentucky)

"OLD MOONBOW" (Happens at Cumberland Falls once per month. Pretty cool to see)

"CASSIUS CLAY'S 12 YR" (My favorite athlete of all time, in any sport. Hails from Louisville. With all due and humble respect to The Greatest, I just can't see "MUHAMMAD ALI" being that big a seller, though.

"BLUE MOON OF KENTUCKY - Straight bourbon whiskey" (25 years of doing this square dance at Cumberland Falls, and I still can't get it right.)

"DR. DUNKENSTEIN'S BARREL PROOF" (For one of the most exciting players to ever play the game of basketball, Darrell Griffith. Of course, a U of L alum)



11-12-2007, 19:45
How 'bout "Old What's-Her-Name?"