Is Red Gag dying?

[AVB]

Beam's experiment isn't doing well here in southeastern PA based on talking to some bartenders and that my local store hasn't sold a bottle in over a month. When I was down in Hilton Head this summer the people I spoke to there said it wasn't moving. What's happening in your part of the country? Is this crap going to die out or is it only the first of a line of adulterated bourbon concoctions?

[ThomasH]

Somewhere it was reported that Red Stag sold 90,000 cases frome June 1st through Sept. Myrtle Beach had liter bottles of it on the shelf and it seems to be selling. It seems to be selling moderately here in Ohio too!

Thomas

[callmeox]

September sales in Ohio show about 1050 units sold wholesale (restaurants/bars) and around 2200 units sold at retail.

3200 units would probably put it in the top 10-12 for American straight whiskey sales in the state.

[ThomasH]

At my local liquor store, it seems to be popular with the college kids!

Thomas

[ACDetroit]

As I said before... this is going to be an annual release with new flavors coming out every year.

Coming this spring, you'll love this one will be the new and improved

BANANA STAGG , for all of you in the know it really 35% AVB Jack Daniels. The funny part about this is the price will stay the same and the ABV will go down but the JACK @$$'s will not know the difference.

Keep your eyes peeled

Tony

[ErichPryde]

you know what else smells strongly of bananas? Kentucky gentleman.

[jburlowski]

Bartenders I have talked to locally and as I have travelled have all said that it is quite popular.

Go figure...

[Special Reserve]

I have no doubt that it has some popularity with the younger crowd.

[cowdery]

Multi-platinum musician Kid Rock announced this weekend a donation of $177,044.50 to Operation Homefront®, a nonprofit organization that supports America’s troops, their families and wounded warriors. Operation Homefront® received a fifty cent donation from every ticket sold during the 25-city Rock N’ Rebels Tour sponsored by Red Stag by Jim Beam™, the new black cherry-infused offspring of the world’s No. 1-selling Bourbon.

In addition to the per-ticket donation, Kid Rock and Red Stag by Jim Beam™ honored individual military heroes and supporters during the tour. Nominated by their friends and family, honorees were presented with tickets to Kid Rock’s concert in their hometown and signed Red Stag by Jim Beam™ guitars.

Clearly, you people who badmouth Red Stag hate America and don't support the troops. :)

[ILLfarmboy]

Its not that I want Beam to fail, I just want Red Stag to go the way of New Coke because I see what Red Stag is doing to our Bourbon heritage.

[cowdery]

Maybe this will change your mind.

[boss302]

Beam's experiment isn't doing well here in southeastern PA based on talking to some bartenders and that my local store hasn't sold a bottle in over a month. When I was down in Hilton Head this summer the people I spoke to there said it wasn't moving. What's happening in your part of the country? Is this crap going to die out or is it only the first of a line of adulterated bourbon concoctions?

As a bartender in South Central PA, I can say that most Pennsylvanians aren't particularly interested in changing their routine drinks-- they usually order what they wanted a decade ago.

Every new flavored vodka, liqueur, etc. does absolutely great for 2 weeks after it is introduced. After that, when their curiosity is satisfied, they order the same sh|t they always have.

[Lost Pollito]

Maybe this will change your mind.

I'm weak. My mind is changing.

[AVB]

I do want Beam to fail and fail miserably if that is what it takes to stop calling this crap bourbon, new breed or otherwise.

Its not that I want Beam to fail, I just want Red Stag to go the way of New Coke because I see what Red Stag is doing to our Bourbon heritage.

[Lost Pollito]

I do want Beam to fail and fail miserably if that is what it takes to stop calling this crap bourbon, new breed or otherwise.

Yep. I agree. It aint bourbon, and the ri1 aint top shelf rye. I wish we could get some barrel proof non chill filtered white label. I had some white out of the barrel at kbf and loved it. They can do better. They do know how to make some great juice. Lets just hope they throw us bourbon nerds a bone.

[funknik]

Yep. I agree. It aint bourbon, and the ri1 aint top shelf rye. I wish we could get some barrel proof non chill filtered white label. I had some white out of the barrel at kbf and loved it. They can do better. They do know how to make some great juice. Lets just hope they throw us bourbon nerds a bone.

[Joshua]

I'm laughing over here at the Banana Stag comment from Tony

[ILLfarmboy]

I do want Beam to fail and fail miserably if that is what it takes to stop calling this crap bourbon, new breed or otherwise.

[callmeox]

It's not aimed at us and it contains JBW so why the constant "balls in an uproar" attitude about the product?

Is it causing a shortage for all of the closet JBW drinkers on the list? :shocked:

[AVB]

The uproar is, since you haven't been paying attention, that they are calling it BOURBON in all the advertising when it clearly is not. If they advertised "Jim Beam Cheery Flavored Whiskey made with real Jim Beam" I would care less but that is not the case.

[callmeox]

Apply for a job at the TTB or start a letter writing campaign to correct the horrible injustice. March on Washington! March on Clermont! March on Chicago!

Obviously the Feds say that it fits the legal requirements that allow it to be called Bourbon with ________ or Beam couldn't call it that.

I just don't understand wishing ill will on a company because they are marketing a product that you don't care to consume.

[AVB]

The Bourbon with..... aspect has already been covered. It is the ADVERTISING not the label. Look at the website, shelf talkers, print media. All of them say "A Different Breed of Bourbon" and no matter how you look at it it ain't bourbon. The label may be legal but the ads are designed to fool the consumer into thinking it is something its not.

[cowdery]

The Bourbon with..... aspect has already been covered. It is the ADVERTISING not the label. Look at the website, shelf talkers, print media. All of them say "A Different Breed of Bourbon" and no matter how you look at it it ain't bourbon. The label may be legal but the ads are designed to fool the consumer into thinking it is something its not.

What's not bourbon? Every drop of whiskey in the Red Stag bottle is Kentucky Straight Bourbon Whiskey. There just happens to be something else in the bottle with it, as the label discloses, but the whiskey in the bottle is bourbon.

[ThomasH]

I have had Red Stag mixed with diet sprite and it is a tasty mixed drink. I would rather see someone support a brand that is made with bourbon and flavored than one that is made with vodka and flavored. If you don't like the taste, don't drink it. As Chuck C. stated above, every drop of whiskey in Red Stag is Straight bourbon!

Thomas

[cowdery]

I admit that "A New Breed of Bourbon" all by itself could be misleading, but the way they are handling this product overall, there should be no consumer confusion. In no way are they hiding the fact that this is bourbon with added flavoring.

The purpose of a headline is to get the consumer's attention. I can see why they wanted both the word "new" and the word "bourbon" in there. "A new way to drink bourbon" would convey a similar and perhaps slightly more correct message, but it lacks zing. "Breed" suggests a rutting stag, which may be a long way to go to put some sex into the equation.

It's anyone's prerogative to be offended by the adulteration of bourbon with flavoring, just like it is anyone's prerogative to simply dislike the product, but to contend on the basis of the Standards of Identity that the product has forfeited the right to use the term "bourbon" is incorrect and a mis-reading of the rules.