Does the ‘perfect’ bourbon exist? Buffalo Trace's quest for "The Holy Grail".

[callmeox]

FWIW, I was quoted a price of 55 and change per bottle and I am comfortable with that considering the effort that BT has put into the product. That's also what I paid for my recent BTEC bottles.

If your local retailer jacks the price up, you know where to complain. If my source is comfortable with that margin, others are gouging.

[cowdery]

Buffalo Trace says they don't like it when retailers jack up the price and they do what they can to avoid it. No reason to doubt them, as they don't see a penny of the mark-up.

But I wouldn't be so sure this will go like that. I'm not sure people will know what to make of this. It doesn't have the usual markers of something people have to have, like extra age or extra proof. It's not even something exotic like the other experimentals. Unless you're into the project, it's just ordinary 8-year-old, 90 proof bourbon. For that you expect to pay $25-$30/750 ml, not $46.35/375 ml.

So the suggested retail might hold and the eBay pirates may be disappointed. Remember, although there will only be 400 cases, the second release of 400 cases will drop in August, the third in November, and so on.

[BourbonJoe]

I never bought any of the BTEC stuff and I won't buy this. The market is already saturated with overpriced bourbons IMO.

Joe :usflag:

[sku]

Remember, although there will only be 400 cases, the second release of 400 cases will drop in August, the third in November, and so on.

That's a really good point. Are people really going to be rushing to get all 12 bottles every three months for the next few years. I wouldn't be surprised if some of this stuff sat on the shelf. Though, I guess people rush to get the Pappys every time there is a release.

[DeanSheen]

I never bought any of the BTEC stuff and I won't buy this. The market is already saturated with overpriced bourbons IMO.

Joe :usflag:

I agree with the second part. The first part though is convincing me that I have a case of "bourbon dissonance".

Bourbon Dissonance...... the new Nervosa!

[Bourbon Boiler]

I am looking forward to this, although I echo the comments that packaging them as a "sampler" would have been better. I suspect that the average taster (most of us) will not give feedback, and the feedback received will be ignored unless there is a very strong reaction. I would guess the experiment was lined up for a few internal and a few external tasters to give comments, in hopes that BT would learn something. The fact that it's shared with the consumer is 100% marketing, not part of the experiment.

[MacinJosh]

Update by John Hansell: http://www.whatdoesjohnknow.com/2011/05/16/buffalo-traces-new-single-oak-project-part-1/

Josh

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[2highcal]

John has tasted them all? I wish I were John

[ODaniel]

This sounds like an awesome project, right up my alley. I love seeing how different variables affect the taste and in what way - and I would be interested in getting as many bottles as I could... at a decent price. However, at $46 for a pint, all of a sudden I don't care anymore.

[Ian S.]

This sounds like an awesome project, right up my alley. I love seeing how different variables affect the taste and in what way - and I would be interested in getting as many bottles as I could... at a decent price. However, at $46 for a pint, all of a sudden I don't care anymore.

The price is rough. In order to collect all of these, you're looking at almost 10k dollars for 375's. :skep:

[gburger]

I got some extra money from a contest at my work.

I ordered a case of the project, all 12 different bottles. The store that I buy from always gives me a deal and does jack up the price.

I am supposed to get them this week.

Am I dumb to buy all of these? I do want to try them all.

[MacinJosh]

Wow, what a couple of lucky guys! A very cool gesture by John and Malt Advocate.

http://www.whatdoesjohnknow.com/2011/05/19/buffalo-trace-single-oak-project-sample-giveaway/

Josh

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[Bourbon Boiler]

Wow, what a couple of lucky guys! A very cool gesture by John and Malt Advocate.

http://www.whatdoesjohnknow.com/2011/05/19/buffalo-trace-single-oak-project-sample-giveaway/

Josh

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Impressive indeed. Congrats to the winners if they happen to browse here as well.