VOB BiB dropped age statement

[mbroo5880i]

I believe the 86 and 90 proof also have a "6" on the bottle where it once stated "aged 6 years." So, according to BT, are all three recognized as "VOB 6?"

[White Dog]

Are we even sure 1792 still has age statement on back? I looked the other day at store and don't recall seeing it.

I checked a bottle last week, and the 8 was gone, so 1792 is now also NAS.

[MyOldKyDram]

At least they didn't add a big ole "8" to the front?

Ain't nothing safe, boyos. Phooey.

[fishnbowljoe]

Bull shit.

No one on here, from what I have read, calls VOB "VOB 6"

The keeping of the "6" is meant to be a trick to hopefully keep people buying it without noticing the loss of an age statement. It is intended to keep long term buyers buying it through deceit, but will actually cause long term buyers to get pissed about it and leave. Squire was probably their biggest ambassador of "VOB 6", and look at his response to all this. screw 'em!

The only BIB people on here refer to as "6" is HH BIB 6, only because HH also has a NAS HH BIB also

Seriously, can you imagine Dodge taking the Viper and putting a v6 in it, yet keeping the "V10" badges on it and saying "people think the Viper V10 is just the name".....imagine the sales repurcussions.

These boards are meant for discussion, and sometimes folks disagree. That's all well and good. Paul just posted an answer he got from BT. If you disagree, that's fine, but please tone down your comments some. Calling out b**l s**t and saying screw 'em is going a little overboard IMHO. Besides, it just plain doesn't look good, especially with all the newer members here. They might get the wrong impression of our site. If you're that upset about the whole thing, maybe you should try contacting Sazerac yourself, and voice your opinions to them. Yes, this is a warning. I really don't want to have to start locking or deleting threads. Everyone's assistance in this matter would be greatly appreciated.

Thanks. Joe

[squire]

The brand is recognized as VOB 6, so they kept the 6 on the bottle.

Rob Sharp

Consumer Affairs Associate

Buffalo Trace Distillery

HaHaHaHaHaHa . . . that one woke me up.

[suntour]

That is why you don't always respond to customer inquiries. Jeez, should have at least mentioned the on-going shortage as to why they'd have to do it. Reinforcing the "pee on my shoes, tell me its rain" mentality.

[jeffrey r]

I guess if Weller 12 ever goes NAS, it will still be called Weller 12 because it is widely known as Weller 12. Of course, it is widely known as Weller 12 because it is in fact a 12 year old age stated bourbon, which stands for something.

[gblick]

..please tone down your comments some.

I know this wasn't directed at me, but it could have been due to my first post in this thread. I apologize for my outburst earlier.

[squire]

Age statements matter. If they didn't they never would've been on the labels in the first place.

[JVande]

This thread has gotten a lot of attention. Never really targeted this bottling, but maybe I am missing out?!? Picked up 4 bottles of 6 year BIB today. At $13 a bottle, my risk is very low. Is this a legit sipper or simply a great 'value' to do what you please with?

Just cracked open a newly acquired bottle. I pick up a lot of Rye spice with some fruitiness on the nose. Almost reminds me of something Four Roses would distill. Spiciness goes through the palate and ends with some faint caramel in the finish. Heck of a deal!

[393foureyedfox]

These boards are meant for discussion, and sometimes folks disagree. That's all well and good. Paul just posted an answer he got from BT. If you disagree, that's fine, but please tone down your comments some. Calling out b**l s**t and saying screw 'em is going a little overboard IMHO. Besides, it just plain doesn't look good, especially with all the newer members here. They might get the wrong impression of our site. If you're that upset about the whole thing, maybe you should try contacting Sazerac yourself, and voice your opinions to them. Yes, this is a warning. I really don't want to have to start locking or deleting threads. Everyone's assistance in this matter would be greatly appreciated.

Thanks. Joe

I was in no way calling 'pelliot' a liar or anything similar. I was calling B.S. on BT's response to his inquiry. I can refrain from using the term itself, even though we are all in agreeance that their response to him was not very truthful

[PaulO]

I guess if Weller 12 ever goes NAS, it will still be called Weller 12 because it is widely known as Weller 12. Of course, it is widely known as Weller 12 because it is in fact a 12 year old age stated bourbon, which stands for something.

I hope this isn't thread drift too much. My opinion, if they drop the age statement on Weller 12, it will go the way of Centennial. They aren't getting rid of Weller SR. It's too big a seller, and relatively cheap to make. Could they keep two 90 proof NAS wheaters, and one only vaguely older?

[smknjoe]

Just cracked open a newly acquired bottle. I pick up a lot of Rye spice with some fruitiness on the nose. Almost reminds me of something Four Roses would distill. Spiciness goes through the palate and ends with some faint caramel in the finish. Heck of a deal!

It's a great tasting bourbon that we have only had here for less than a year I think and now it's going away. Please leave a few behind for me.

I was in no way calling 'pelliot' a liar or anything similar. I was calling B.S. on BT's response to his inquiry. I can refrain from using the term itself, even though we are all in agreeance that their response to him was not very truthful

I think part of the warning comes from the desire to not deter reps from the distilleries from commenting here at SB or taking this forum seriously. From what I understand up until a few years ago it was common for distillery reps to engage in conversation here...until they were run off by unnecessary and uncouth behavior.

[squire]

Threads drift but the subject remains the same, think I'll start a Weller 12 thread.

[Paddy]

Well at least the response used the word "they" a few times. Tells me all I need to know.

[callmeox]

I think part of the warning comes from the desire to not deter reps from the distilleries from commenting here at SB or taking this forum seriously. From what I understand up until a few years ago it was common for distillery reps to engage in conversation here...until they were run off by unnecessary and uncouth behavior.

From your lips to the Angel's ears, Joe.

The boldness and rudeness of internet anonymity has taken an unfortunate hold here and it needs to change. Strong opinions are normal, but being nasty or disagreeable is not and shouldn't be tolerated by the community.

We have dozens of new folks joining the site each week. Long time members and more active newer participants should set a better example with their style of discourse and the tone of the forums here.

The fact is that the current bourbon boom is hastening the extinction of age stated selections in the lower and mid shelves. We understand the economics behind it and can easily identify the marketing spin being used by the producers as it happens. We can also handle it like adults who see the writing on the wall.

Everything isn't rainbows and unicorn farts in the bourbon industry right now. Demand is way ahead of supply and the distilleries are doing what they can to keep pace while stocks are aging. When Beam opted to keep the age statement on Knob Creek a few years back while the pipeline dried up for months, folks here cried "marketing fluff" but Beam stayed true to the product. Little did we know that the Beam shortages were a bad sign across the board for the industry. Now that age statements are dropping in order to keep product on the shelves, the complaints are equally as loud.

The industry is adapting to a boom that they were ill prepared for across the board. It really is as simple as that.

Just remember the wise words of one member here: If you're not having fun, you're doing it wrong.

[Gillman]

I think the company has made a mistake with its approach here and sincerely hope it will reconsider.

If I were them I'd redesign the neck label.

Gary

Edited December 28, 2013 by Gillman

[squire]

If they were you they wouldn't have changed it.

[Gillman]

Well I think that's right. Earlier I was trying to make the point that the product has had different ages over the years.

This inclined me to think they can still put out a decent VOB but as far as the 6 numeral goes, based on what I've read the company has said about the 6 I think the label should be designed anew to remove that feature.

Gary

[squire]

Oh, they certainly can, that's been established, in fact they have decent whisky on hand, what they don't have is a better story. This move was obviously planned for some time so why no better PR line than Old No. 6.

[mbroo5880i]

Do most of the producers use in house PR or do they contract PR assistance? For example, I would suspect that Sazerac had to anticipate questions regarding this change so they had to establish a position for inquiries.

[theglobalguy]

Do most of the producers use in house PR or do they contract PR assistance? For example, I would suspect that Sazerac had to anticipate questions regarding this change so they had to establish a position for inquiries.

[squire]

The gentleman signed off as a Consumer Affairs Associate who's job presumably then is to address questions from consumers. Ah, those pesky little consumers, so like children, answer one question they just ask another.

[mbroo5880i]

When you selling product at 20%+ YOY growth, not sure you spend that much time on crafting statements.

So true, G, so true!

[mbroo5880i]

The gentleman signed off as a Consumer Affairs Associate who's job presumably then is to address questions from consumers. Ah, those pesky little consumers, so like children, answer one question they just ask another.

It would be interesting to see what kind of questions he has to deal with.