cowdery Posted July 23, 2008 Author Share Posted July 23, 2008 I inadvertently exaggerated the un-level appearance of the liquids (but they are un-level) through a slightly crooked scan.Great answers all! I LOL at several. Link to comment Share on other sites More sharing options...
Gillman Posted July 23, 2008 Share Posted July 23, 2008 I think all the responses are interesting and Joe from Rockford made an especially good point. While as I said I feel Bulleit is not the only great bourbon out there, I do think it is an excellent product and the marketers clearly are looking for a catch phrase to move product, to catch the buyer's eye as Joe said. There is nothing wrong with that. In advertising and marketing many claims are made that are kind of general formulae, it is a kind of boosting we see all the time in the marketing field ("John X., the greatest actor of our generation") and in any case such claims express the producer's opinion (if he thinks it is the last of the great bourbons he is entitled to his view, but I don't have to agree!).Gary Link to comment Share on other sites More sharing options...
gblick Posted July 23, 2008 Share Posted July 23, 2008 I think it's unlevel so that it matches the unlevel label. Link to comment Share on other sites More sharing options...
OscarV Posted July 23, 2008 Share Posted July 23, 2008 I'll also add that I am a fan of Bulleit.Not that it has anything to do with this advertisement.I know it is made by Four Roses and I like it better than Four Roses Small Batch. Link to comment Share on other sites More sharing options...
doubleblank Posted July 24, 2008 Share Posted July 24, 2008 It reminds me of the old Schlitz catch phrase "When you're out of Schlitz, you're out of beer". Meaning......when you've had all the other great beers and you're down to Schlitz, well....you're at the bottom of the barrel.Soooo....when you're drinking Bulleit, you're drinking the tail end of great american bourbons.Randy Link to comment Share on other sites More sharing options...
SBOmarc Posted July 24, 2008 Share Posted July 24, 2008 It reminds me of the old Schlitz catch phrase "When you're out of Schlitz, you're out of beer". Meaning......when you've had all the other great beers and you're down to Schlitz, well....you're at the bottom of the barrel.Soooo....when you're drinking Bulleit, you're drinking the tail end of great american bourbons.RandyThat makes all the sense to me. I so Remember that ad for Schlitz. It has a very catchy melody to it IIRC. Link to comment Share on other sites More sharing options...
craigthom Posted July 24, 2008 Share Posted July 24, 2008 A little bird to me that Bulleit may no longer be 100% Four Roses whiskey. Link to comment Share on other sites More sharing options...
whiskeyhatch Posted August 1, 2008 Share Posted August 1, 2008 Confusing... mildly disturbing... annoying... more B.S. from the marketing department. I was thinking about this earlier today, about the creative labels found on whiskey bottles. "Distilled and Bottled at the Old [insert heart-warming nostalgic sounding name here] Distillery." Oh well, I still love capitalism. Now, time to read the explanation. Link to comment Share on other sites More sharing options...
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